Is Your Business Getting Your Piece Of The 11.4 Billion Mobile Advertising Pie?
If you’re not already aware, world-wide mobile advertising revenues hit over $9.6 Billion in 2012 according to Gartner Research. That’s pretty incredible considering the Performance Marketing Industry is just now starting to take it as a mainstream promotional traffic source for CPA Campaigns.
But it’s getting even bigger. This year, Gartner predicts world-wide mobile advertising revenues to surpass $11.4 Billion! That’s a lot of Ka-Ching being passed around. Now it’s a bit pre-mature but based on Gartner Research that is equating to $24.5 Billion in 2016!
With the exponential growth in mobile advertising, we’ve been taking full advantage of it here at Revived Media. Just recently, we released a little insight into generating 1,000,000 conversions a month for mobile advertisers. I’ve also been talking about enormous opportunities for mobile affiliates as well. Mobile advertising revenue has been creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.
Different types of mobile advertising are evolving at a different pace and in different directions. Mobile search — including paid positioning on maps and various forms of augmented reality, all of which can be informed by location — will contribute to drive mobile ad spending across the forecast period, although it will diminish in strength as the period progresses. Gartner believes that mobile display ad spending will grow and take over from mobile search. It will initially remain divided between in-app and mobile Web (in-browser) placements — reflecting consumer usage — although after several years of in-app dominance, Web display spending will take over in-app display from 2015.
The rapidly growing share of time that consumers spend on mobile devices is generating ad inventory at a pace considerably faster than most advertisers can shift their spending to the medium. This creates a surplus condition that is driving down unit ad prices which in turn has led to a situation in which a significant portion of mobile ad inventory is taken up by app developers paying for ads to promote their apps and get them more downloads, a category known as “paid discovery.”
Check out these numbers:
Is your Organization embracing mobile marketing and advertising? Why or why not? If not, what’s keeping you on the fence?