Google Is Losing Ground In US Search, Bing Now Powers 30%
This is really good news in my opinion. Options, more options is what we need on the net. Experian Hitwise just released new information that reveals Google accounting for 64.42% of all US searches conducted in the four weeks ended April 28th. What’s really awesome is that Bing-powered search accounted for 30.01%. This is a 11% year over change for Bing-powered search. Here, have a look:
Another cool data-set was that longer search queries increased 2% in April 2012. Longer search queries — those averaging five to eight words or more — increased 2 percent from March 2012 to April 2012. One-word searches comprised the majority of searches, too, amounting to 28.63 percent of all queries. Shorter search queries — one to four words — were flat from March 2012 to April 2012. One-word search queries have increased 19 percent from April 2011 to April 2012.
Great news for Search Marketers. Bing has been long over-looked in the Performance Marketing industry for Search Marketers. Now, Bing is starting to be a real player. Let’s hope that the volume per keyword keeps on increasing!